Chicago Pneumatic Distributor Meeting

More than 100 Chicago Pneumatic (CP) distributors and staff gathered in Charlotte, N.C., from March 27-29 to learn more about exciting new products, new financing offers and new sales and marketing support CP is rolling out.

Entitled "Rev-Up Revenue," the event's race car theme captured all of the momentum the CP team has been building in 2012, offering the company's distribution partners a front-row seat to a variety of new initiatives designed to engage new leads and drive revenue in the upcoming year.

"Hosting a distributor event has been a priority for our team," said Ellen Steck, President of Chicago Pneumatic. "There is so much to be proud of, from our new product offerings to our sales team and our enhanced marketing and sales support materials. Our top priority remains making it easier for our distributors to do business with CP, helping our partners bring our industry-leading product line to their customers."

The event featured presentations by Alain Lefranc, Vice President of Multibrand Marketing, Atlas Copco, and noted business speaker Carl Henry. Distributors also enjoyed sessions detailing finance options, marketing support and public relations, a celebration dinner at Charlotte's NASCAR Hall of Fame, and tours of both the National Distribution Center and CP's production and manufacturing facility in Rock Hill, S.C.

Rob Little, from Chicago Pneumatic, describes the features of a new air compressor (pictured on the left)

The highlight of “Rev-Up Revenue” was distributors meeting with CP experts to check out the compressors first-hand, ask questions and learn more about the products' features, advantages and benefits.

"Events like this are crucial to our success as a company," said Steck. "We are thrilled to share our road map for success with our distribution partners, and the key to that success is information. We're committed to working together to best meet their customers' needs, because at the end of the day, we want their next compressor sale to be made with a CP compressor." www.cp.com

May 2012