Industrial Utility Efficiency


Focus on Industrial Energy Savings

The mission of Compressed Air Best Practices® is to help Energy Managers create Industrial Energy Savings.

For more information on web site and print advertising opportunities, please feel free to contact  Bill Smith, at, or tel: 1-412-980-9904.

Target Audience: Energy Teams

Seventy-five percent (75%) of our 10,000 print magazine readers are Energy Team members. Energy Teams, with one representative per plant, are focusing on reducing the kWh consumption of their facilities. Here are some examples of who our readers are:

  • Papermaking Energy Owner - THE P&G Paper Products Co.
  • Global Energy Program Manager - KRAFT Foods
  • Energy & Utilities Coordinator – Michelin
  • Engineer, Shared Services Engineering Group – Boeing
  • Manager – Energy -Saint-Gobain Corporation
  • Senior Projects Engineer - CITGO Petroleum
  • Construction Innovation Manager - Coca Cola Enterprises
  • Energy Specialist, Paint & Energy Management – Chrysler
  • Corporate Energy Manager - Arcelor Mittal
  • Chief Sustainability Officer - RR Donnelley
  • Energy Manager - Baxter BioScience

Green Leaf Logo

Focus on Compressed Air Systems

Twenty-five percent (25%) of our 10,000 print magazine readers are energy consultants, utility company account executives, and compressed air professionals. Our content educates Energy Managers on how to reduce the kWh consumption of their compressed air systems. These readers are the compressed air experts who can advise Energy Managers and execute energy-efficiency projects.

Compressed air systems have been identified as a top opportunity to reduce energy costs. The U.S. Department of Energy estimates that compressed air systems account for \$1.5 billion per year in energy costs and 0.5 percent of emissions. It is further estimated that optimization of compressed air systems can provide energy efficiency improvements of 20 to 50 percent (Source: Our case studies focus on how to do it.

Magazine Circulation

Compressed Air Best Practices® Magazine total magazine circulation stands at 16,900 monthly copies of which 10,000 are print and 6,900 are digital. The magazine mails to Energy Team Members and Auditors who can implement energy saving projects in manufacturing and process industries. “Energy Team Members” refers to the plant engineers, plant managers and maintenance managers who contribute to a corporation’s multi-factory sustainability initiatives. The geographic circulation mix for the print magazine is 99% in the U.S. while the digital magazine circulation is 58% in the U.S., 36% international and 6% in Canada.

Our website, has a monthly average of 49,700 page views and 30,900 unique visits. Total Visitor traffic was 38,400 per month.

E-Newsletters Deliver Click-Throughs

Skyrocketing in circulation, the Compressed Air Best Practices® Monthly family of e-Newsletters reaches an average of 11,470 subscribers. The e-Newsletters are highly engaging, and boast an average Open Rate of 30% and an average Click-Through-Rate of 16% (per open) – remaining significantly above industry averages. Advertisers receive a customized analytics report, detailing the companies that engaged with their digital ad. The comprehensive report also includes the number of recipients, open rate, click-through-rate, and the advertisement’s performance.

The Digital Magazine e-blast is sent to our 10,760 subscribers waiting to read the articles! Advertise in this all-important “magazine-delivery” monthly e-mailer.

Expert Webinars

Compressed Air Best Practices® Webinars effectively teach how to optimize compressed air systems. Each webinar averages 630 Registrants. The attendance rate was 41%. Expert speakers educate end users and distributors on Best Practices. Webinar sponsors also present and receive the full contact information of all Webinar registrants.

Compressed Air Best Practices® Magazine and its’ web site,, are wholly owned by Smith Onandia Communications LLC. The Company is based in Pittsburgh, Pennsylvania.